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Blue
Choosing Keeping is one of the 713 brands in Inktend's built-in ink catalog.
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Paper & pairing
Blues and navies are the most broadly "safe" fountain pen colors: legible, professional, and unlikely to raise eyebrows in an office. This ink will behave predictably on most fountain-pen-friendly paper. Cheap, highly absorbent paper (standard copier paper) will dull any ink's saturation and can cause feathering or bleed-through with wetter nibs.
About Choosing Keeping
Choosing Keeping is a London stationery shop founded in 2012 by its owner Julia, originally on Columbia Road in East London and now located at 21 Tower Street near Covent Garden. It curates fine stationery, writing instruments, and art supplies from around the world and offers its own line of bottled fountain pen inks, including a scented ink made with the London fragrance house Perfumer H.
Storing and using the bottle
Bottled fountain pen ink has an effectively long shelf life when kept capped and out of direct sunlight: most inks remain usable for years. The main risk isn't the ink spoiling, it's a pen sitting inked and unused for weeks: that's what causes clogs, not the ink's age.
Frequently asked questions
Similar shades By colour distance
Color shown is a close digital approximation of a typical swatch, not a calibrated color match.